A successful marketing campaign is not one that simply prompts the customers to buy its products, but one that engages and connects with its audiences. The goal of a campaign is to highlight the benefits of a product, build customer connect and state how the user can benefit from it.
Here are some of the campaigns that changed the way we look at advertisements:
- Cadbury’s 5-Star targeted the pain point of the singles on the Valentine’s Day. The brand partnered with Smash, Frozen Bottle and Keventers to create ‘mush-free zones’. The AI generated Mush Detector by 5-Star detects the spots where couples are buying chocolates and spending time with each other so that the singles could avoid those places. In a witty way, it showed an Evacuation Camp where the singles can enter and the ad takes a dig at the couples in a relatable way. Silently, it also made fun of the Cadbury Silk that targeted the couples by withdrawing itself from being the Valentine’s Day chocolate.
- Tata Salt in its recent ad campaign #HarSawaalUthega sympathized with the mothers by raising the question of gender roles in the kitchen. The brands like Zomato and celebrities joined the conversation and increased the reach of the campaign. They came up with creative and witty arguments while endorsing their own brands and thus grabbing the attention and tweets from people in large numbers.
- Cheetos, one of the most loved snack brands of the world pinpointed the problems people face while eating Cheetos as the orange dust covers the fingers and they cannot touch things like their phones and gate. So, in its ad campaign it provided hand-free technology solutions to the customers so that they can eat Cheetos without any worries.
- The Atomberg that sells fans came up with a witty ad campaign that pinched the problem of high electricity bill in the households. It hired twins in which one wore the t-shirt with the print of “Atom” on it while the other wore the t-shirt with the “Berg” printed on it. The ad broke the typical Indian mindset that believes that only manipulation with the wires of the locality can save electricity. The company delivered the ad in a fun, witty and entertaining manner, attracting social media comments across India.
You will have to develop the strategies for your marketing campaign in a way that it touches the lives of the people and starts a conversation on the topic you spoke about.
