Spread across 270 acres of lush greenery, Karma Lakelands Golf Resort, in Gurgaon, is a picturesque resort that offers freshest experiences, heartfelt hospitality and a holistic way of life!
Client
Karma Lakelands Golf Resort
Year
Since 2022
Website
Challenge
Despite its unique offering Karma Lakelands wasn’t frequented by many guests, for it was a tucked away jewel. Our client wanted to market the brand along with its sustainable ideologies to reach to their desired clientele and improve business.
We built a strong social media strategy with compelling visuals to showcase the beautiful resort and amplified their public relations to build connections and establish Karma Lakelands as a strong resort.
Objective
We Highlighted activities such as golf, boating, farm animal, squash and other recreational offerings available only with Karma in NCR to increase guest footfall.
- Guest-Centric Storytelling: We started making reels and posts for various social media platforms, showcasing the various offerings and guest experiences.
- Passion-Driven Narrative: We captured the spirit & vibe of Karma through IG stories to engage audiences.
- Compelling Visual Identity: A unique visual language to showcase life at Karma.
- Integrated Campaign Delivery: We collaborated with team members and showcased the brand’s devotion towards creating a sustainable future.
- Establish voice of Authority: Partner with media and influencers to garner traction.
Result
Through the smart strategies and regular posting we not only build loyal clientele we enabled the sales team to tribble the brand revenue within the first year of association. Karma Lakelands today is the most sought after getaway in NCR.
- Talking of our sustainable initiatives attracted many discerning guests and established Karma’s brand authority
- Engaging the Karma team members attracted a lot of fresh talent who wanted to be a part of the Karma family.
- Organic growth of reels saved paid advertising budgets
- Karma got recognised as the best service provider through various industry experts, won awards and credibility was established.
