One of India’s oldest Lighting brands, Fos Lighting, formerly started as Orient Lighting in Chandni Chowk, is redefining aesthetic and modern day lighting concepts.

Services
Design, Social Media, Strategy, Performance and Growth, Photography & Videography
Client
Fos Lighting
Year
Since 2023
Website
www.foslighting.in
Challenge

To make a compelling social media strategy that establishes legacy, amplifies presence and articulates the messaging as one of India’s leading lighting brands.

FOS Lighting is a compelling made in India story, with the mother brand being one of the first lighting brands in India and also the first lighting brand to digitise their business. We had to bring forth a stellar strategy befitting the legacy.

Goal

Leverage brand credibility through powerful and authentic storytelling, compelling artworks and reels. To maximise the reach and garner more business through digital platforms.

Establish legacy and build connection with the targeted audience. Ensure meaningful collaborations to connect with our desired cohort.

Result

We launched many successful campaigns, such as #Since 1951 to establish legacy, #SwadeshiCampaign, #LetsIlluminate #MadeinBharat to build connection and #Mydesign to make Indian art and designs global. Our stellar strategies and seamless execution increased brand sales by 60%.